Hi, folks! As you all know, March 8 is International Women’s day and the whole of March is Women’s History Month. And if you didn’t know, now you do. LOL. To celebrate this, a lot of my March posts will be women-related.
Who runs the world? Girls! Girls! Girls!
Today we’ll be celebrating Make-up Mogul and Bosspreneur Mrs Tara- Fela Durotoye
Mrs. Tara turned 40 today! Happy birthday, ma’am! More shea and cocoa butter to your elbows!
What you need to know about Mrs Durotoye
A Nigerian lawyer and Make-up artist, Tara is the Founder CEO and Creative Director of House of Tara International, a business she started in 1998 with only $100. The following year, she launched the first bridal directory in Nigeria. In 2000, she facilitated the maiden series of bridal seminars, bringing in renowned global professionals in the bridal industry to Nigeria to speak to brides.
Not one to rest on her laurels, she established Nigeria’s first Make Up school in 2004, and also launched the Tara product line, including a range of professional tool kits (make-up boxes, brushes and purses) for make-up artists and an extensive range of make-up products including eye shadows, eye liner, foundation, powders and lip gloss.
She is a graduate of the prestigious Stanford SEED Transformation Program and has mentored thousands of young women across Africa.
In 2014, Mrs. Durotoye pioneered the Makeup in Nigeria Conference (MINC), for makeup professionals in Nigeria.
In 2015, House of Tara International in partnership with First City Monument Bank launched a new women economic empowerment initiative in Nigeria, Beauty Business on the Go (BBOG) to empower women to realise their aspirations and dreams via entrepreneurship.
House of Tara International has since grown into a franchise enterprise with three main lines: Make Up Studio, Makeup School and the Tara product line comprising beauty products and professional make-up kits.
Her work has been showcased on several international platforms including New York Forum Africa (NYFA), France24, Africa 24 by Reuters, Bloomberg and CNN’s African Voices, a weekly show that highlights Africa’s most engaging personalities, exploring the lives and passions of African change catalysts.
Tara is happily married to Fela Durotoye, business strategist, motivational speaker, social entrepreneur and CEO of Visible Impact. They have three sons, Mobolurin, Demilade & Morolaoluwa.
Some of Tara Fela-Durotoye’s national and international awards include:
- Entrepreneur of the Year (The Future Awards)
- Pioneer Award for Beauty 2006. (Fashion and Style Award)
- 1st lady award for Women empowerment
- Wedding Planner Honorary award for mentoring other make artists, January 2008
- Best Makeup Artist (Fashion and Style magazine)
- Young Entrepreneur of the Year (Lagos Enterprise Award)
House of Tara International awards
- Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006.
- The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award.2007
- Creative business award of the year, Success Digest 2008
Company Website: https://www.houseoftara.com